Independent Digital Marketing Consultant
(Remote)
(February 2024 to Present)
I support SaaS, HR-tech, recruitment, and edtech brands with digital content strategy, SEO-driven growth, and cross-channel communication. My work includes building KPI-led growth plans, creating long-form and evergreen content, and managing SEO and analytics through GA4, Search Console, and Looker Studio. I also use generative AI tools to streamline research and content development.

Digital Marketing Manager (Remote)
Techlify Inc, Guyana (SaaS)
(January 2021 to January 2024)
Led a cross-functional team of writers, designers, video producers, and SEO specialists while driving digital growth strategies for US and Caribbean clients. Oversaw brand communication and content planning for Techlify, Careers.gy, and multiple external partners, supported by performance tracking through GA4, Search Console, and dashboards. Collaborated closely with the DevOps team on product rollouts, feature communication, and app updates to ensure aligned and timely execution.

Founder & Creative Head
Thinkpod Marketing & Communications (Ad Agency)
(February 2016 to Jan 2021)
Led branding, creative direction, and digital strategy for clients across manufacturing, industrial, retail, and food-processing sectors. Drove digital transformation through website builds, digital brochures, CRM adoption, and basic automation. Delivered website copy, SEO content, social media plans, email communication, and key marketing collateral including packaging and print ads. Managed website redesigns, analytics setup, product catalogs, and e-commerce onboarding for top tea exporters, along with communication workflows that improved campaign ROI.

Senior Creative & Content Manager
Texila American University (EduTech)
(July 2019 to May 2020)
Led a team of writers, designers, SEO specialists, and video producers delivering content for Indian students exploring medical education abroad. Built and managed a nationwide freelance writer network, overseeing screening, onboarding, direction, and quality review. Produced content across blogs, websites, email, social media, webinars, brochures, and recruitment campaigns, along with video scripts, testimonials, and animated explainers. Worked closely with management and sales leadership to create sales collateral, event materials, and exhibition-ready assets while supporting lead-generation goals with clear messaging and aligned content workflows.

Head of Communications
NourishYou (Super Foods)
(June 2015 to February 2016)
Worked with the CEO, finance head, and directors as part of the core leadership team, leading brand inception across logo, packaging, visual identity, and communication strategy. Managed advertising and marketing communication across print, digital, retail, and social media, and ran Facebook and Google ad campaigns for national retail growth. Spearheaded the Airtel Hyderabad Marathon 2015 product launch, overseeing booth design, community engagement, influencer activity, and on-ground activation. Coordinated with retailers and supermarket chains for product placement and visibility while supporting sales and networking during the company’s growth phase.

Senior Copywriter 
MAA Communications (Ad Agency)
(July 2013 to May 2015)
Used the power of language to craft high-quality, engaging copy aligned with brand identity, tone of voice, and communication goals. Handled idea generation and copy development for retail, healthcare, banking, IT, and automotive clients while working closely with senior art and creative leads to create, develop, and maintain a consistent brand voice across internal and external communication.
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Senior Writer
Flipkart.com (E-Commerce)
(March 2012 to May 2013)
Wrote and reviewed more than 1000 detailed product description articles and product specifications for various categories including high-end electronics, apparel & watches, as part of the e-commerce website and catalog management team.

Senior Copywriter
Unicom Graphics, Kingdom of Bahrain (Ad Agency)
(November 2008 to April 2011)
Executing the gamut of tasks including ideation, creation, modifications, and revisions of advertising creatives along with brochures, newsletters, annual reports for clients.

Qualitative Researcher
Nielsen (Market Research)
(August 2007 to February 2008)
Essayed a key role in the research & analysis for the following brands as a Qualitative Researcher at Nielsen - ClubMahindra, Lotte India, Malayalam Manorama, SRM University, DLF Group, NIIT & United Breweries.

Copywriter
IndiaProperty.com (Real Estate)
(November 2006 to March 2007)
Work closely with Senior Art Director and Creative Head in creating, developing, and maintaining a brand voice for internal and external communications.

Junior Copywriter
Envission Communications (Ad Agency)
(April 2006 to September 2006)
Carrying out adequate research and survey for gathering relevant material for interactive content development, while keeping the target group’s interests in view.

Trainee Copywriter
Adverto Advertising (Ad Agency)
(November 2005 to April 2006)